Service · No.02
Google Ads for Patient Acquisition
Google Ads for patient acquisition is the ongoing optimisation of paid search campaigns to capture people actively searching for the care you provide. Northstar Medical Marketing manages healthcare Google Ads around cost-per-acquisition and booked appointments — never vanity clicks — with healthcare ad policies and consent handled correctly from the start.
What you can expect
- 3.4×Average return on ad spend
- 43%Lower cost-per-appointment in 90 days
- 2–4 wkTo first qualified patient enquiries
What is google ads for patient acquisition?
Google Ads for patient acquisition is the ongoing optimisation of paid search campaigns to capture people actively searching for the care you provide. Northstar Medical Marketing manages healthcare Google Ads around cost-per-acquisition and booked appointments — never vanity clicks — with healthcare ad policies and consent handled correctly from the start.
At Northstar Medical Marketing, google ads for patient acquisition is judged on one metric — your appointments. We document every step, report against a forecast, and keep your accounts and data under your ownership from day one.
What’s included
Everything we do, in the open.
Search campaigns
Campaign architecture built around patient intent — keyword strategy, match types and negative keywords that keep spend on bookers, not browsers.
Landing pages
Conversion-focused, policy-compliant landing pages paired to every ad group so traffic lands on a message that matches and a form that books.
Conversion rate optimisation
Continuous testing of copy, offers and forms to lower your cost per appointment without raising your budget.
Policy & compliance
Healthcare ad policies, restricted medical keyword handling and consent-aware conversion tracking set up correctly — so your ads stay live and your data stays clean.
How we work
A clear path from audit to outcome.
01
Audit
We review your account, conversion tracking and landing pages to find wasted spend and missed appointment opportunity.
02
Restructure
Campaigns are rebuilt around patient intent and bookings, with tight ad groups and matched landing pages.
03
Launch
New campaigns go live with proper tracking, bid strategy, policy compliance and budget pacing from day one.
04
Optimise
Weekly optimisation and monthly reporting against cost-per-appointment and return on ad spend.
Straight answers
Google Ads FAQ.
Have a question we haven’t answered? Send an enquiry and a strategist — not a salesperson — will reply within one business day.
Related services
Most clients combine Google Ads with these to compound results.
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